Anadita Mittal Promoted to Vice President at VLCC

Anadita Mittal has been promoted to to Vice President, Products Business & Strategy at VLCC. In this new role, she will be leading business development and overseeing the P&L for the company’s new range of premium beauty products, VLCC Clinic. This promotion comes as a testament to her impressive track record and strategic prowess in the beauty and wellness industry.

Previously, Anadita played a pivotal role at Nykaa, where she was integral to launching and scaling new business ventures such as Superstore by Nykaa and Nykaa International. As Senior Manager in the CEO’s Office, she spearheaded international expansion strategies and addressed key business challenges, enhancing the company’s global footprint and operational efficiency.

Before her tenure at Nykaa, Anadita served as a Management Consultant with Deloitte India, focusing on strategy and operations across various industries. Her early career saw her at EY, where she contributed to risk advisory projects for major clients in the automobile, beverages, and real estate sectors.

Anadita’s skill set is marked by her exceptional ability to drive business transformation and strategic growth. Her expertise spans across problem-solving, cross-functional leadership, and business strategy, which she has honed through diverse roles at VLCC, Nykaa, and Deloitte. Anadita is adept at orchestrating complex projects, leading digital transformations, and crafting strategies that enhance both market positioning and operational efficiency. Her strategic vision is complemented by a deep understanding of business processes and an ability to execute with precision.