Hetal Shah Joins Shriram Finance Limited as Vice President – Senior Brand Lead

Hetal Shah has taken on a new role as Vice President – Senior Brand Lead at Shriram Finance Limited. With 19 years of experience in marketing communication, advertising, and brand management, Shah brings a wealth of expertise to his new position.Hetal’s extensive experience in marketing and brand management has honed his skills in driving business growth, creating impactful campaigns, and leading cross-functional teams. His passion for customized gifting options and alliances has been a key factor in his success.

Before joining Shriram Finance, Hetal held several significant roles, including Vice President at Kotak Mahindra Bank, where he led national marketing efforts for emerging markets. He also served as Marketing Manager at Pantaloon Retail India Ltd and as Manager of Client Servicing at Radiant Media Convergence Private Limited.

In his new role at Shriram Finance, Hetal plans to implement innovative strategies to enhance brand visibility and strengthen customer engagement. Hetal Shah has consistently demonstrated her strategic acumen across various roles, particularly in driving regional marketing initiatives. Her strategies emphasize customized campaigns that cater to the unique needs of each region, ensuring effective brand recall and customer engagement. She has a proven track record in utilizing alliances and cross-promotions to boost lead generation and account openings. At Shriram Finance Limited, she aims to continue leveraging her expertise in regional campaigns, creating impactful marketing strategies that align with the company’s growth objectives.