Ratnika Swami Appointed to Lead Digital Marketing at Hyundai Motor India

Ratnika Swami has taken on a new role as the Digital Marketing Lead at Hyundai Motor India. She transitions into this position following her stint as the Digital Marketing Manager at Renault India, where she played a pivotal role in driving the company’s digital marketing initiatives. Swami announced her new role on LinkedIn, expressing excitement for the opportunity to further shape digital strategies at Hyundai.

With over 12 years of experience in the field, Ratnika Swami brings a deep understanding of digital strategy, integrated marketing, advertising communication, and media management. Her career began in 2012 as a PR executive and online content writer. Since then, she has accumulated a wealth of expertise by working with multiple prominent companies, honing her skills across various marketing disciplines.

Swami has had an extensive career trajectory, contributing to the success of organizations such as India Digital Review, Digital Republik, and L&K Saatchi & Saatchi. These experiences have equipped her with a solid foundation in both creative and strategic aspects of digital marketing. Her role at Renault India saw her leading digital campaigns, managing brand communications, and enhancing customer engagement through digital platforms.

Her new role at Hyundai Motor India is expected to involve shaping and driving the company’s digital presence, particularly in the increasingly competitive automotive sector. Hyundai, a leader in the Indian automobile market, has been aggressively expanding its digital footprint, and Ratnika’s expertise will play a crucial part in steering the brand toward further success in the online realm.

Swami’s move to Hyundai comes at a time when the automotive industry is rapidly transforming, with digital platforms becoming vital for customer interaction and brand visibility. Her experience in integrated marketing will be crucial as Hyundai looks to connect with consumers across multiple channels, leveraging both traditional and digital marketing strategies.

As Hyundai Motor India continues to innovate in the digital space, Ratnika Swami’s leadership is poised to enhance the brand’s reach and engagement. Her background in handling diverse marketing challenges will be instrumental in aligning Hyundai’s digital strategies with the evolving demands of the modern consumer.