Priya Shivakumar Joins DDB Mudra as Creative Head – South

Priya Shivakumar has recently joined DDB Mudra as the Creative Head for the South region, bringing a wealth of experience and creativity to her new role. In this position, she will work closely with the Chief Creative Officer, Rahul Mathew, and share leadership responsibilities with Menaka Menon, the President of Growth and Strategy. This collaborative environment is expected to enhance DDB Mudra’s ability to create culturally resonant brands across the southern markets.

Before her appointment at DDB Mudra, Priya had a remarkable tenure at Wunderman Thompson, where she progressed from Executive Creative Director in Chennai to Chief Creative Officer for the South region. Her extensive background in creative leadership includes notable work that has not only driven brand growth but also earned her recognition through prestigious awards. Priya’s journey in the industry reflects her commitment to harnessing the power of storytelling, blending traditional media with innovative technology.

Throughout her career, Priya has been celebrated for her ability to capture local and cultural nuances, executing campaigns that resonate with diverse audiences. Her impressive portfolio includes accolades from esteemed awards such as Cannes Lions, D&AD, One Show, and Spikes Asia, showcasing her talent for creating impactful narratives that drive consumer engagement and brand loyalty.

Priya’s passion for crafting memorable stories, combined with her meticulous attention to detail and dedication to quality, positions her as a leader who understands the evolving advertising landscape and champions the integration of creativity and technology. This unique skill set is poised to elevate DDB Mudra’s offerings in the South region, enabling the agency to deliver specialized expertise tailored to the market’s unique dynamics. As Priya embarks on this new chapter, her vision for leveraging emotions and driving conversations through creative storytelling is expected to shape the agency’s future and enhance its commitment to delivering innovative solutions.