Aditya Chitta Joins as Head of Monetization at Flipkart Grocery & Minutes

Aditya Chitta has stepped into the role of Head of Monetization at Flipkart Grocery & Minutes, where he is tasked with leading the company’s digital advertising and e-commerce monetization initiatives. With extensive experience in leveraging innovative strategies to enhance brand visibility and sales, Aditya aims to drive growth by utilizing market insights and data analytics. His commitment to helping brands achieve measurable results has been a hallmark of his professional journey at Flipkart.

Aditya’s current role builds on his previous leadership experiences at Flipkart, where he managed several business verticals including Grocery Growth and Flipkart Wholesale. As the Head of Grocery Growth at Flipkart Ads, he successfully crafted advertising strategies to boost sales and enhance the customer journey. His expertise extends to handling monetization for TV and digital appliances, where he led key campaigns to optimize brand reach and engagement.

Over the past several years, Aditya has also excelled in roles that focused on merchandising, events, and business development, providing a strong foundation for his strategic responsibilities in his current role. Prior to his latest position, he played a crucial role in driving monetization initiatives across diverse categories, ensuring that Flipkart continues to innovate in the competitive e-commerce landscape.

Beyond Flipkart, Aditya has experience working with companies like RIVIGO and VE Commercial Vehicles Ltd., where he was responsible for sales, client onboarding, and product development. His ability to lead initiatives, drive digital strategies, and create impactful solutions makes him a valuable addition to Flipkart Grocery & Minutes.