Nicolle Pangis Joins Netflix as Vice President of Advertising

Nicolle Pangis, a respected leader in advertising technology and media sales, has recently taken on the role of vice president of advertising at Netflix. Formerly the CEO of Ampersand, a cable-ad-sales venture, Nicolle brings a wealth of expertise to her new position. She expressed her excitement about this new journey on LinkedIn, emphasizing her eagerness to tap into Netflix’s extensive audience, data, and creative landscape.

In her role, Nicolle will oversee Netflix’s advertising sales operations across the United States and Canada, helping shape the company’s ad-supported streaming model. Her strategic insights will be instrumental in connecting Netflix with brands and agencies, offering them innovative pathways for deeper audience engagement. Reporting directly to Amy Reinhard, Netflix’s president of advertising, Nicolle will play a pivotal role in driving the company’s goals in the competitive digital ad space.

This transition also marks a new chapter for Netflix, as Nicolle steps into a role previously held by Peter Naylor, who departed from the company in July. Her diverse background, which includes nearly six years at Ampersand and experience with Xaxis, GroupM, and Extreme Reach, has equipped her with a broad perspective on both traditional and digital media landscapes.

As Netflix continues to build its ad-supported offerings, Nicolle’s strategic leadership will be key in fostering strong brand relationships and unlocking creative possibilities in advertising. Her contributions are poised to play a vital role in Netflix’s evolution, driving new opportunities and meaningful connections for the streaming giant.