Kedar Lele Appointed as Managing Director of Castrol India
Kedar Lele has been welcomed as the new Managing Director of Castrol India, following an impressive two-decade career at Hindustan Unilever Limited (HUL). Kedar’s last role at HUL as Executive Director for Sales & Customer Development across South Asia showcased his expertise in driving growth and leading high-performing teams. With his strategic acumen and a deep commitment to innovation, Kedar is set to spearhead Castrol India’s journey in the dynamic automotive and lubricants industry.
With a rich professional background rooted in Bengaluru, Kedar’s early career began in advertising at DDB-Mudra, managing a wide portfolio that included fashion, foods, and technology. His diverse experience laid a strong foundation for his transition to leadership roles, notably as Marketing Manager of Kwality Wall’s Ice Creams at HUL. During his tenure, Kedar launched impactful initiatives to expand Kwality Wall’s market reach, developing locally tailored campaigns that resonated with consumers across urban and rural India. His skills in people management, strategic planning, and market expansion are expected to play a pivotal role in his leadership at Castrol India.
Kedar’s recent transition has been smooth, facilitated by a collaborative handover with outgoing Managing Director Sandeep Sangwan. Since September 2024, Kedar has been closely involved in Castrol India’s operations, building relationships with key stakeholders to ensure continuity in strategic direction. Sandeep, now set to take on the role of Global Chief Marketing Officer at Castrol headquarters in London, leaves behind a legacy of strengthened market presence for Castrol India.