Jai Kumar Rai Joins Sports For All (SFA) as West Lead – Brand Partnerships

Jai Kumar Rai has recently taken on the role of West Lead – Brand Partnerships at Sports For All (SFA), where he is focusing on cultivating partnerships across the Western region to promote over 30 sports and support India’s future athletic champions. His work will drive strategic collaborations with key brands, aiming to enhance visibility and engagement in the sports industry through impactful partnerships.

Previously, Jai served as the Region Head – West at Sun TV Network Limited, where he contributed to elevating the network’s brand reach in the Western region. His efforts have been integral in building a solid foundation for regional media partnerships, aligning with Sun TV’s strategic goals. In his over two-year tenure at IN10 Media Network, Jai excelled as the Region Head – West, demonstrating his expertise in team leadership and business development.

Jai’s notable experience includes five years at The Walt Disney Company, where he managed brands like Star Gold and UTV Action, contributing to their robust presence in the market. His extensive background in media management, negotiation, and team motivation positions him well for his new role at SFA, where he aims to make a significant impact on India’s sports industry.

In each of these roles, Jai has showcased an impressive blend of strategic foresight and operational expertise, focusing on driving measurable results. His proficiency in new business development, strategic negotiations, and customer relationship management has enabled him to build strong alliances and enhance brand value across all his previous roles. Now at SFA, Jai’s vision and leadership will be key in advancing partnerships to support emerging sports talent and boost the visibility of various athletic disciplines in the Western region.