Vipin Unni Joins aha as Chief Marketing Officer

Vipin Unni has recently joined the OTT platform aha as Chief Marketing Officer, bringing a wealth of experience in marketing strategy from his previous role as Head of Strategy for Sun TV Network’s Malayalam and Telugu clusters. Known for his expertise in creating culturally resonant content, Vipin’s new role at aha will involve driving tactical marketing strategies to enhance subscriptions, build strong brand partnerships, and foster customer loyalty.

At aha, Vipin will lead initiatives to boost market presence by decoding audience behaviors and trends. His responsibilities include crafting unique, audience-centric content campaigns and developing a distinctive brand voice that resonates with both local and regional audiences. With a focus on creative engagement, he aims to convert casual viewers into loyal subscribers and brand advocates, enriching the aha platform’s footprint in the competitive OTT landscape.

Before joining aha, Vipin led strategic efforts at Sun TV Network, where he strengthened the network’s brand presence among the Malayalam and Telugu audience segments by focusing on authentic storytelling. His extensive career also includes prominent roles in marketing and communications with major companies like Star TV Network and Airtel, where he built expertise in brand positioning, digital strategy, and consumer insights. Vipin’s industry insights and experience are expected to play a key role in elevating aha’s reach and brand loyalty.