Ayesha Huda Joins Mars Pet Nutrition India as Chief Marketing Officer
Ayesha Huda has been appointed Chief Marketing Officer for Mars Pet Nutrition India, marking a new chapter in her accomplished career in marketing and brand strategy. Bringing deep expertise in digital marketing and brand management, Huda is set to lead Mars Pet Nutrition’s marketing vision and further its mission to bring quality pet nutrition to the Indian market. Her experience in driving consumer-focused campaigns and insights positions her well to guide Mars Pet Nutrition’s continued growth and presence in India.
Ayesha Huda joins Mars from her previous role at Prime Video and Amazon Studios, where she was Head of Marketing for content. In this capacity, she oversaw successful marketing initiatives that drove significant audience engagement and content reach across India. This was her second stint with Amazon, following her role as Senior Marketing Lead for Amazon Prime Video India in April 2020. Huda’s work with Prime Video showcased her expertise in understanding audience dynamics, a skill she will now bring to Mars Pet Nutrition.
Ayesha Huda’s career spans over 16 years and includes pivotal roles in renowned organizations such as Unilever, Leo Burnett, JWT, and Instagram. During her time at Unilever, Huda honed her skills in consumer insights, digital strategy, and market research, which she later applied in various leadership roles. Her experience at Instagram involved leveraging digital and social media strategies to enhance brand visibility, skills that will be invaluable as she shapes Mars Pet Nutrition’s brand outreach in India.
Ayesha Huda’s appointment comes at a time when the pet care market in India is experiencing remarkable growth, with a rising demand for quality nutrition for pets. Her strategic approach to brand development and consumer engagement will be critical in Mars Pet Nutrition’s mission to meet the needs of pet owners across India. By drawing on her extensive experience, Huda is expected to drive innovative marketing campaigns that resonate with consumers and strengthen Mars’s position in the pet care industry.
