Mousumi Mishra Joins Viacom18 Sports as Senior Director of Marketing

Mousumi Mishra has recently taken on the role of Senior Director of Marketing at Viacom18 Sports, adding her extensive experience in strategic marketing and consumer engagement to the company’s dynamic portfolio. Mousumi steps into this position with a track record of successful leadership in top media and entertainment companies such as Virtualness, ShareChat, and Zee Entertainment. At Viacom18 Sports, she will lead initiatives focused on enhancing brand reach, building strategic partnerships, and driving impactful marketing campaigns in the sports entertainment sector.

Prior to joining Viacom18, Mousumi served as Head of Marketing at Virtualness, where she led strategic marketing management, SEO, and performance marketing, achieving growth in both customer lifecycle engagement and enterprise marketing initiatives. Her tenure at Virtualness is marked by her expertise in developing innovative approaches to data-driven marketing and forming high-value strategic alliances. These skills, combined with her knowledge in blockchain and enterprise marketing, have prepared her to address the evolving needs of Viacom18 Sports’ diverse audience.

Her previous experience at ShareChat as Head of Consumer Marketing & Partnerships further solidified her reputation as a marketing strategist who understands the intricacies of consumer behavior. During her time there, she led social media and multi-channel marketing initiatives that expanded ShareChat’s brand presence and audience engagement across India. Additionally, Mousumi developed and launched creative consumer marketing campaigns, enhancing the company’s public relations and brand communication efforts to elevate brand awareness across regional markets.

At Zee Entertainment, Mousumi took on critical roles in network marketing, including leading the launch of ZEE Picchar, which quickly became a leading movie channel in Karnataka. Her strategic insights contributed to Zee’s strong market presence during the post-COVID recovery phase, where she developed effective strategies to regain the network’s leadership. Now, at Viacom18 Sports, Mousumi is expected to draw from her experience in content strategy, brand building, and audience-driven marketing to enhance the sports division’s market share and engagement.