Ashish Sharma elevated to Head of Business Development for Lee & Wrangler at Ace Turtle India. This milestone marks a significant step in his impressive two-decade journey in retail growth, business expansion, and strategic channel leadership across renowned apparel and lifestyle brands.
Ashish joined ace turtle in January 2024 and quickly demonstrated strong business leadership, market understanding, and execution excellence—driving expansion opportunities, strengthening channel strategy, and building scalable business frameworks. His transition into the Head of Business Development role reflects his deep industry expertise and proven ability to steer brand growth in competitive markets.
Before joining ace turtle, Ashish held key leadership roles across well-known brands including Jockey India (Page Industries), Deal Jeans, VF Brand India Pvt. Ltd., Proline India, and Siyaram’s, where he led retail strategy, EBO development, distributor networks, market penetration initiatives, and P&L ownership across the Rest of Maharashtra and Goa region. His strong command over business analytics, retail expansion planning, and operational discipline has consistently enabled brands to scale with impact.
With a strong foundation in retail operations, franchise development, and market expansion, Ashish now takes on the exciting responsibility of accelerating the footprint and growth momentum of iconic denim brands—Lee and Wrangler—within one of India’s fastest-evolving retail ecosystems. His leadership will undoubtedly play a pivotal role in redefining brand reach, customer engagement, and business growth across key markets.