Abhishek Mehta Joins Dabur India as Lead – Digital Marketing

Abhishek Mehta has been appointed as the Lead for Digital Marketing at Dabur India, bringing extensive experience across digital strategy and performance marketing. In this role, Abhishek will spearhead digital initiatives to further strengthen Dabur’s brand presence in the digital space, leveraging innovative marketing strategies to drive consumer engagement and business growth.

Before joining Dabur, Abhishek served as the Head of Marketing at Bagrry’s from July 2023 to September 2024, where he led marketing efforts, focusing on brand development and digital growth. Previously, as Head of Digital Marketing at Jubilant FoodWorks Ltd., he successfully launched ChefBoss, Jubilant’s first homegrown FMCG brand, through a digital-first approach that utilized a mix of POEM (Paid, Owned, and Earned Media) channels. This launch played a significant role in establishing a consumer-centric brand and driving sales through e-commerce and direct-to-consumer channels during the pandemic.

Abhishek’s career also includes notable roles at ibs fulcro as VP – Digital Marketing, where he led digital and performance campaigns for major brands like ASUS Mobiles, SBI Card, and Tata Teleservices. At 9zest, he was a founding team member, building a CRM program and digital marketing framework for a health-focused app catering to conditions like Parkinson’s. Earlier, at AdLift India, he held the position of AVP – Digital Marketing, where he managed a diverse team and drove digital marketing for top brands including ICICI Lombard, Airbnb, and PayPal.

With over a decade of experience in digital strategy, Abhishek’s appointment marks an exciting new chapter for Dabur India’s digital marketing team. His diverse expertise across various industries positions him to drive impactful campaigns, align with emerging consumer trends, and support Dabur’s growth in the digital landscape.