Anjali Raina Promoted to Head of Marketing at Zee Studios

Anjali Raina has been promoted to the position of Head of Marketing at Zee Studios. In this new role, she will lead the studio’s marketing strategies while continuing to oversee its production efforts. Reporting directly to Chief Business Officer Umesh Kumar Bansal, Anjali’s elevation aims to unify the studio’s creative, marketing, and commercial initiatives under one strategic vision.

With over two decades of extensive experience in media and entertainment, Anjali has been a significant contributor to the evolution of India’s OTT landscape. Her expertise in content creation and marketing was recognized when she received the prestigious Women Business Leader Award in 2017, presented by Maharashtra Governor Bhagat Singh Koshyari. This honor highlights her commitment to innovation and excellence within the industry.

In her dual role, Anjali is poised to drive Zee Studios’ vision forward by aligning marketing efforts with production strategies. Her ability to foster creative synergies is expected to enhance the studio’s global presence and improve audience engagement. As a seasoned leader, she is well-equipped to lead marketing initiatives that resonate with diverse audiences while strengthening the brand’s outreach.

Anjali’s expanded role at Zee Studios reflects the studio’s commitment to strategic growth and innovation. With her proven track record in media and entertainment, she is set to steer the studio’s marketing direction, enhancing its reach and impact in a constantly evolving industry.