Preeti Gupta appointed as Chief Business Officer at Aditya Birla Lifestyle Brands Limited. She is a seasoned business leader with deep expertise in brand building, retail transformation, and scaling consumer businesses across both digital and physical channel, where she leads growth, brand strategy, and commercial expansion. Her role involves shaping the long-term direction of the company while strengthening its market presence across lifestyle and fashion categories.
Before this, Preeti spent five impactful years at Nykaa Fashion, where she was Chief Business Officer for Owned Brands. She successfully launched and scaled Nykd by Nykaa from concept to a ₹200 Cr ARR brand, built a strong omnichannel footprint with 2000+ GT outlets and 40 EBOs, and delivered EBITDA-positive performance. She also drove the acquisition and 5X scale-up of Kica, and managed the overall owned brands business, physical retail, and marketplace operations.
Prior to Nykaa, she played a pivotal leadership role as Chief Operating Officer at Enamor – a Modenik Lifestyle Brand, where she co-led the brand’s sale to Advent and executed a complete brand transformation. Earlier, she headed licensing business operations at Tommy Hilfiger India, followed by a long tenure at Reliance Retail, where she was part of the founding team of Reliance Trends and helped shape the “Democratizing fashion in India” vision through private labels, exclusive sub-brands, and category leadership.
Preeti began her career at Madura Garments (now part of Aditya Birla Fashion and Retail Ltd.), where she led Allen Solly womenswear to profitability within two years and played a key role in scaling the brand nationally. Her early responsibilities included buying, product management, and working on the Esprit brand during its initial years in India. Over the past two decades, she has consistently built, scaled, and transformed brands, establishing herself as a leader who blends consumer insight, strategy, and execution excellence.