Priyanka Bisht appointed as Head – International Marketing and Branding at Lilavati Hospital & Research Centre (Official), marking a significant milestone in her healthcare leadership journey. With extensive experience across international marketing, medical tourism, digital strategy, reputation management, and patient experience, she has played a pivotal role in positioning Indian healthcare services on the global map. Her journey includes impactful tenures with Jupiter Hospital, UNITED INK GROUP, Bennett Coleman & Co. Ltd. (The Times of India) and MedicoExperts, where she built strategic global partnerships across Africa, GCC, SAARC and international referral ecosystems, while also implementing SOPs, digital campaigns, medical camps, and brand initiatives that boosted both patient footfall and trusted brand recall.
Before joining Lilavati Hospital, Priyanka played a pivotal role at Jupiter Hospital, where she led international marketing, brand strategy, and digital growth across multiple geographies. Her contributions included establishing SOPs for seamless patient journeys, driving market penetration across Africa and the Gulf, launching global outreach programs, and strengthening brand recall through digital-first initiatives and reputation management frameworks. Her work helped position Jupiter Hospital as a trusted healthcare destination for international patients.
With over a decade of experience across organisations like MedicoExperts, Hotstar, and various healthcare consultancies, Priyanka brings a unique blend of strategic brand leadership, medical tourism capability, and operational excellence. She has successfully executed international medical camps, referral partnerships, patient experience programs, and high-impact digital campaigns, demonstrating her ability to scale healthcare brands across borders while maintaining patient sensitivity and service excellence.
In her new role at Lilavati Hospital, Priyanka will focus on strengthening global partnerships, enhancing brand visibility, and elevating international patient experience through innovative digital, experiential, and community-led engagement. Her appointment reinforces Lilavati’s continued commitment to expanding its global footprint and creating world-class healthcare access for patients across regions.