Rupesh W has stepped into the role of Director – Brand Marketing (Digital) at JioStar, marking a significant milestone in a career defined by storytelling, brand building, and shaping high-impact consumer narratives. After contributing meaningfully to JioStar’s brand and communication ecosystem as Senior Manager, his elevation reflects both his strategic vision and the powerful brand resonance he has helped create across digital platforms.
Before joining JioStar, Rupesh spent over a decade shaping brand identities and audience behaviour across media, entertainment, technology, and sports-driven platforms. At The Walt Disney Company and Disney Star, he led large-scale launches, marquee IP activations, reputation-driven corporate branding, and high-visibility marketing initiatives. His tenure at Disney+ Hotstar saw him leading brand communications across the US, Canada, and the UK—expanding Hotstar’s voice and equity in global markets.
Rupesh’s earlier leadership journey includes creative and brand strategy roles at BBH India, Mullen Lowe Lintas, Jack in the Box Worldwide, Pinstorm, Grey, and Experience Commerce, where he built integrated campaigns for Cadbury, Tata Group, Axe, Allen Solly, Under Armour, Airtel, Zee, UNICEF, ABInBev, and more. With a foundation in creative thinking and a trajectory that evolved into marketing leadership, he has developed a rare capability mix—strategy, content, culture intelligence, and influence-led digital storytelling.
With his new mandate at JioStar, Rupesh will continue shaping digital brand presence while scaling strategic communication frameworks that build deeper audience engagement, stronger brand affinity, and meaningful consumer connection in an increasingly competitive entertainment and sports ecosystem. His appointment signals a continued commitment to bold brand thinking, innovation-led narrative building, and marketing excellence.