Glen Dias elevated to Associate Director – Brand Experiences, Sporting Events & Activation at JioStar, marking a significant milestone in a decade-long journey in event strategy, experiential marketing, and large-scale brand activation. Based in the Mumbai Metropolitan Region, this new chapter positions them at the intersection of sports, entertainment, and business-led brand experience.
Their journey with JioStar spans more than 11 years, during which they steadily progressed through pivotal roles—first as a Senior Executive, later as Assistant Manager, followed by Manager, and now Associate Director. In these roles, they have played a crucial part in conceptualising, planning, and executing high-impact events, marketing campaigns, sporting initiatives, and business-driven experiential strategies for leading projects under Disney Star. Their work reflects a strong understanding of audience psychology, event innovation, and brand resonance in dynamic environments.
With deep hands-on expertise in corporate events, sporting experiences, audience engagement zones, premium brand activations, and special event programming, they have built a credible track record of delivering memorable experiences across live, digital, and hybrid platforms. Their earlier entrepreneurial stint as a Production Manager from 2012 to 2014 helped shape their ground-up understanding of execution, vendor ecosystems, budgeting, and turnaround efficiency—skills that continue to strengthen their leadership style today.
Stepping into this leadership role, they bring not only experience but a future-ready mindset—where storytelling meets interactivity, and where sporting audiences engage with brands beyond passive consumption. As the experiential marketing landscape evolves, their appointment signals JioStar’s commitment to innovation, immersive brand building, and the next era of fan-first engagement.