Abhijeet Dabas Joins Nykaa as EVP and Business Head – Fashion eCommerce

Abhijeet Dabas, an accomplished business leader with significant experience in e-commerce and consumer goods, has been appointed as the Executive Vice President (EVP) and Business Head for Fashion eCommerce at Nykaa. Abhijeet brings with him a wealth of expertise, having led strategic initiatives and large-scale operations in the digital-first marketplace, particularly in the South East Asian market.

Before joining Nykaa, Abhijeet served as the CEO of CARS24 for South East Asia, where he led the company’s expansion into Thailand and quickly established it as the largest player in the market. His leadership in driving digital-first innovations through CARS24’s technology platform helped the company achieve remarkable success in a short span. He also built and led a high-performing, multicultural team of over 500 members across multiple locations, securing key partnerships and ensuring strong market positioning.

Earlier in his career, Abhijeet worked with Swiggy, where he spearheaded the expansion of its cloud kitchen network across India. His contributions were instrumental in making Swiggy’s cloud kitchen network one of the largest in the world. Abhijeet also gained valuable experience at Lazada, where he led FMCG categories and increased the seller base across Southeast Asia. His leadership at Myntra in building and managing private brands further solidified his reputation as a strategic leader in e-commerce.

At Nykaa, Abhijeet is poised to leverage his vast experience in scaling e-commerce businesses and building high-growth strategies. His leadership will be crucial in enhancing Nykaa’s fashion e-commerce segment, which continues to expand in India’s fast-growing online retail market.