Ketki Limaye-Karandikar Takes on Senior Creative Director Role at Social Panga

Ketki Limaye-Karandikar has taken on a new role as Senior Creative Director at Social Panga, the integrated creative and digital marketing agency now part of LS Digital. With over 15 years of experience in the creative and digital marketing industry, Ketki is set to lead the creative efforts at Social Panga’s Mumbai office, focusing on delivering innovative solutions and strategic campaigns for the agency’s diverse clientele.

Prior to joining Social Panga, Ketki held the same title of Senior Creative Director at Ogilvy India, where she worked from 2020 to early 2024, leading a variety of impactful campaigns. She also served as an independent Senior Creative Director from September 2023 to August 2024, which enriched her perspective in driving projects autonomously. Ketki’s career includes a stint at Network Advertising as Senior Creative Director in 2019, and a four-year tenure as Creative Director at Publicis from 2015 to 2019. Her diverse background showcases her capability in executing strategic brand communications for well-known clients across different segments.

In her new capacity, Ketki will be responsible for driving creative vision, elevating the quality of brand communications, and mentoring the agency’s creative talent. Her extensive industry knowledge and hands-on experience in both digital and traditional media will be pivotal in crafting campaigns that resonate deeply with target audiences and generate measurable outcomes for clients.

Ketki’s appointment is expected to strengthen Social Panga’s integrated marketing approach, given her well-rounded understanding of creativity and media-focused marketing. With her background in leading large-scale campaigns and nurturing creative teams, Ketki is positioned to make a substantial impact, helping the agency set new benchmarks in client engagement and campaign execution.