Manish Kalra Appointed as Chief Business Officer, Global Markets at ZEE5

Manish Kalra has been appointed as the Chief Business Officer, Global Markets at ZEE5, extending his responsibilities to oversee the platform’s operations beyond India. In this expanded role, Manish will lead ZEE5’s strategic initiatives to enhance its global footprint, focusing on international audience engagement, partnerships, and market expansion. With his expertise, he aims to position ZEE5 as a key player in providing multilingual and high-quality content to a diverse global audience.

Manish’s new responsibilities align with ZEE5’s vision of strengthening its presence in the dynamic digital landscape. He will leverage data-driven insights to optimize the platform’s relevance and boost audience engagement, supporting both subscription and ad-based video-on-demand segments. His approach will emphasize enhancing user experiences, expanding market reach, and advancing brand and platform metrics.

Bringing over two decades of experience in the online business and marketing domains, Manish has played pivotal leadership roles at several notable organizations. Before joining ZEE5 in 2020, he held senior positions including Chief Marketing Officer, Chief Business Officer, and CEO at industry giants like Amazon, MakeMyTrip, HomeShop18, Dell, and Craftsvilla. His extensive background in leading growth and business strategies positions him well for this expanded role at ZEE5.