Mansha Tandon Promoted to Head of Apps Business Development for Google Play in India, SEA, and AUNZ

Mansha Tandon has recently taken on the role of Head of Apps Business Development for Google Play, covering India, Southeast Asia, and Australia-New Zealand (AUNZ). With this promotion, Mansha leads Google’s efforts to support developers in these regions by driving user engagement and helping them grow their businesses on the Google Play platform. In this role, Mansha brings her extensive expertise to foster a thriving digital ecosystem through strategic partnerships and a focus on enhancing consumer experience.

Prior to this position, Mansha served as Head of Marketing for YouTube and Google Brand & Reputation, where she directed marketing strategies for YouTube’s product lineup, including YouTube Music, YouTube Premium, YouTube Shorts, and YouTube Kids. Her role expanded to managing Google’s brand reputation in India, underscoring her capabilities in guiding brands in safety, user growth, and positive impact on the Indian economy. Mansha’s transition into business development showcases her dedication to scaling digital experiences across diverse markets.

Earlier, Mansha’s career included impactful roles with Apple and PepsiCo, where she specialized in marketing and brand development. At Apple, Mansha was the Marketing Lead for Apple Music and iTunes in India, promoting the platforms to an expanding audience. Her journey at PepsiCo saw her contribute to well-known campaigns for brands such as Lay’s and Pepsi, leveraging her skills in go-to-market strategy, creative problem-solving, and team leadership.

As she steps into this pivotal role, Mansha’s vision and leadership are set to influence app development and business growth in a dynamic digital landscape. Her background in both marketing and business strategy uniquely positions her to drive Google Play’s success across a rapidly evolving region.