Mansi Shah Joins Way2News as Regional Head for Western India

Mansi Shah has been appointed as the new Regional Head for Western operations at Way2News, a leading hyperlocal news platform. Bringing over 18 years of experience in media and advertising, Mansi is set to lead the company’s growth efforts by focusing on strategic monetization and key brand partnerships in the region.

At Way2News, Mansi will leverage her expertise to design and implement targeted advertising solutions tailored to local markets. Her extensive background in media sales, especially within Hindi and regional language markets, uniquely positions her to drive innovative approaches for advertisers looking to connect with regional audiences.

Raju Vanapala, Founder and CEO of Way2News, expressed his enthusiasm about the appointment, saying, “Mansi’s experience and understanding of diverse regional markets are exactly what we need to strengthen our foothold in Western India. We’re thrilled to have her on board and are confident in her ability to drive new growth opportunities and build strong partnerships in the region.”

Mansi Shah shared her excitement about the new role, saying, “I’m delighted to join Way2News at such an exciting juncture for regional content and advertising. The platform’s ability to engage with hyperlocal audiences presents a great opportunity for brands, and I look forward to leveraging my experience to further enhance its growth in the Western region. Together, we aim to deliver impactful advertising strategies that connect with local audiences and provide significant value to brands.”

Prior to joining Way2News, Mansi served as Director of Ad Sales at Viacom18 Media for over 12 years, where she was instrumental in boosting revenue for popular television shows such as Bigg Boss, The Kapil Sharma Show, and regional channels like Colors Marathi and Colors Gujarati. Her extensive background in media sales across diverse platforms will be key in her new role at Way2News.