Nitesh Trivedi Elevated to Country Manager at Xiaomi Technology

Nitesh Trivedi has taken on an exciting new role as Country Manager for Internet Business (Partnerships and Monetization) at Xiaomi Technology, overseeing operations for both India and South Asia. With a focus on enhancing software monetization and partnerships across Xiaomi, Redmi, and Poco brands, Nitesh will lead initiatives aimed at strengthening the company’s engagement within the smartphone, CTV, and tablet sectors.

Nitesh brings a wealth of experience to this role, having previously served as MIUI Lead at Xiaomi, where he focused on TV and smartphone partnership strategies. During his tenure, he led software and content monetization projects, building partnerships that aligned with Xiaomi’s vision for the Indian and South Asian markets. His efforts have been instrumental in the expansion of Xiaomi’s digital footprint, as he consistently pushed the boundaries of app scaling and content distribution across platforms.

Before joining Xiaomi, Nitesh held a key role at OPPO, where he served as Head of Preload Partnerships and App Distribution for the OnePlus, Oppo, and Realme brands. There, he collaborated with global teams to identify strategic business partnerships, optimized app performance analytics, and strengthened app distribution networks. His experience at OPPO laid a strong foundation for his current work, emphasizing strategic collaboration and a data-driven approach to performance optimization.

Nitesh’s career also includes significant contributions at Lava International and Telenor Group, where he honed his expertise in strategic partnerships, app distribution, and customer insights. His deep knowledge of the telecommunications and consumer electronics sectors positions him well to drive Xiaomi’s ambitious growth plans across the Indian and South Asian markets.