Nivedita Lahiri Joins FCB Ulka as Senior Vice President

Nivedita Lahiri has recently joined FCB Ulka as Senior Vice President, where she will leverage over a decade of diverse experience in brand strategy, marketing, and digital integration. Since September 2024, Nivedita has been leading FCB Ulka’s strategic initiatives in Mumbai, aiming to strengthen the firm’s market presence and drive innovative campaigns across key brands. Her role at FCB Ulka marks another significant step in her distinguished career in the advertising and marketing sector.

Before joining FCB Ulka, Nivedita made impactful contributions at NITCO Limited, where she served as Senior Marketing Manager from July 2023 to August 2024. In this role, she was responsible for overseeing high-level marketing strategies and execution across various projects, further solidifying her reputation as a versatile marketing leader. Her strategic insights and ability to adapt to dynamic market changes helped NITCO Limited enhance its brand visibility in the competitive Mumbai market.

Nivedita’s career trajectory includes a successful tenure at Network Advertising as Vice President from December 2021 to July 2023. There, she specialized in integrating digital and mainline media strategies, shaping the agency’s approach to modern advertising. With her expertise, Nivedita contributed to crafting multi-platform campaigns that resonated with diverse audience segments, enhancing the company’s ability to deliver impactful client solutions.

Earlier in her career, Nivedita held leadership roles at prestigious firms like L&K Saatchi & Saatchi, Grey Group, and JWT, where she honed her skills in client servicing and account management. Her extensive background, from Account Supervisor at Ogilvy to Client Servicing Director at Grey Group, has equipped her with a well-rounded perspective on brand partnerships and client management, making her a valuable addition to FCB Ulka’s executive team.