Noor Samra Joins FCB Interface as National Planning Director

Noor Samra has been appointed as the National Planning Director at FCB Interface, a part of FCB Group India. Bringing her extensive experience working with renowned global and Indian brands, Noor is set to contribute to the agency’s strategic planning and elevate its offerings. Throughout her career, she has been associated with leading brands such as Spotify, PhonePe, Whisper, Visa, HDFC Life, Lay’s, Kurkure, Doritos, Quaker, and Heineken. This rich experience makes Noor a valuable addition to FCB Interface’s leadership team. In her new role, Noor will play a pivotal role on FCB Group’s Strategy Council, collaborating with leaders across the network to advance the agency’s strategic objectives. Her expertise in brand strategy and her experience as an ethnographer provide her with a unique ability to create data-driven strategies while maintaining a deep understanding of consumer behavior. Noor’s appointment signals a strengthened focus on innovation and excellence in strategic planning at FCB Interface. Noor’s academic background in sociology, combined with her industry experience, enables her to bridge the gap between strategic insights and creative execution. Her ability to manage comprehensive strategy work, while providing dynamic springboards for creative development, highlights her versatility and leadership. Her past success with Cannes and Effie-winning campaigns is a testament to her commitment to impactful and award-winning work. With her addition, FCB Interface aims to solidify its position as a leading agency in the market, focusing on transformative growth and creating impactful work for its clients. Noor’s leadership is anticipated to drive new initiatives that align with the agency’s mission of using creativity as an economic multiplier.