Sumanyu Jain joins KRBL India as Senior Manager-Digital Marketing

Sumanyu Jain has taken on the role of Senior Manager – Digital Marketing at KRBL India, based in Noida, Uttar Pradesh. With over nine years of experience in digital marketing, Sumanyu is set to lead KRBL India’s digital marketing initiatives, specifically focusing on new categories under the India Gate Foods brand. His background and digital expertise position him well to drive the brand’s digital growth and engagement.

Before joining KRBL India, Sumanyu made significant contributions at Mankind Pharma Ltd., where he served as Assistant Manager – Digital Marketing for over three years. There, he successfully managed a high-budget (₹40 Cr+) portfolio, developing go-to-market strategies, driving performance marketing, and expanding social engagement across various platforms. His experience in overseeing influencer campaigns and handling direct-to-consumer (D2C) and e-commerce content further solidifies his adeptness in building a strong digital presence.

In prior roles at Grapes Digital, Sumanyu held multiple positions, including Associate Director and Senior Manager – Client Services. During this period, he collaborated with well-known clients such as Mankind Pharma, Signutra Group, and Volvo Group, managing campaign strategies across multiple platforms. He was instrumental in the launch of high-impact digital campaigns and in developing brand identities through digital channels, including websites and social media.

Sumanyu’s journey in digital marketing began with roles at Sportz Interactive and Cricket Graph, where he gained experience managing digital campaigns for prominent sports events and brands. His achievements at Sportz Interactive include executing successful campaigns for the ICC Champions Trophy, Pro Kabaddi League, and various international tournaments. His ability to create engaging digital strategies and foster community growth laid a solid foundation for his career.

With Sumanyu’s expertise, KRBL India can expect to strengthen its digital presence, particularly in the competitive food and consumer goods space. His strategic insight and proven track record will likely contribute to the company’s continued success in the digital landscape.