Akash Premsen Joins as Chief Executive Officer at Triveni Sports

Akash Premsen has taken on the role of Chief Executive Officer at Triveni Sports, a newly established joint venture between Triveni Engineering & Industries Limited (TEIL) and Triveni Turbine Limited (TTL). In addition to his ongoing responsibilities as Vice President – Strategy at TEIL, Akash will be overseeing the development and leadership of Triveni Sports. His leadership includes managing the Triveni Continental Kings, who achieved back-to-back championship wins in Seasons 1 and 2 of the Global Chess League. His focus at Triveni Sports will be expanding the venture’s presence in the sports industry and further promoting chess on a global scale.

Akash’s role at Triveni Sports builds upon his impressive record of achievements with Triveni’s Brands Division, where he played an instrumental role in its launch and growth. Since taking the lead in strategy and marketing communication at TEIL in 2021, he has also served as the Business Head for the division, guiding a team of over 45 professionals. Through his work, he has introduced branded sugar products and private-label services, catering to a growing market for high-quality FMCG products. Akash’s leadership at Triveni has also extended to IMFL (Indian Made Foreign Liquor) branding, with his strategic foresight bringing two distinct whiskey brands to market in 2024: Matsya and The Crafters Stamp.

Previously, Akash held significant leadership roles, including Vice President at Solera Inc. where he led sales and marketing initiatives, and as Acting COO and SVP at Dalmia Continental Pvt. Ltd., where he successfully positioned the family business for acquisition by Bunge India. His deep experience in strategy, brand management, and transformation has been instrumental across sectors, from automotive to FMCG.