Lalatendu Das Appointed as CEO of Publicis Media South Asia

Lalatendu Das has been promoted to the role of Chief Executive Officer at Publicis Media South Asia, a significant advancement reflecting his impactful leadership within the organization. This promotion follows his tenure as Chief Executive Officer at Performics India, where he has been instrumental in driving strategic media initiatives since March 2022.

Lalatendu’s career includes nearly nine years as a Partner at McKinsey & Company, where he contributed to critical projects in Bangalore, focusing on business growth strategies and operational efficiencies. His extensive consulting experience enabled him to deliver client-focused solutions, positioning him as an expert in strategic leadership and innovation.

Prior to his time at McKinsey, Lalatendu held a long-term role as Business Relationship Manager at Tata Consultancy Services in the Greater New York City Area. Over more than 12 years, he worked on strengthening client relationships and fostering business growth, gaining deep insights into the global consulting landscape.

In his new role at Publicis Groupe, Lalatendu is expected to bring a strong vision and strategic direction to Publicis Media South Asia. His promotion signifies a new phase for the company’s leadership and highlights its commitment to innovative media solutions.