Vikram Aditya Bhatia Takes Charge as CEO of Drive Fitt, Leading the Future of Fitness in India

Vikram Aditya Bhatia has been appointed as the new CEO of Drive Fitt, bringing over 30 years of experience in the global fitness industry. A former national tennis player for India, Vikram is set to lead Drive Fitt’s strategic vision and oversee its operational expansion, focusing on making fitness and cricket more accessible for enthusiasts in India and beyond.

Vikram’s career journey includes senior roles such as Managing Director at Fitness First India and spearheading the establishment of Fitness First in the Middle East. His experience spans across Southeast Asia, the UK, Europe, Australia, and India, where he has been instrumental in building high-performance fitness brands. His deep understanding of the market and passion for sports aligns with Drive Fitt’s mission to offer dedicated and structured environments for enthusiasts to immerse themselves in cricket and fitness.

Drive Fitt aims to blend sport, recovery, and social well-being through innovative concepts that create organized and convenient fitness environments. Vikram’s expertise in driving growth and his vision for enhancing accessibility in fitness experiences make him an ideal choice for this leadership role.

The co-founders, Mark Sellar and Deke Smith, expressed their excitement about Vikram joining the team. They emphasized that his extensive industry experience and proven track record would help Drive Fitt scale its offerings across India and beyond, creating world-class fitness experiences for communities everywhere.