Vijay Chauhan Appointed General Manager of adidas India, Returning to Lead with Vision and Legacy
Vijay Chauhan has been appointed General Manager for adidas India, effective August 1, 2025, marking a significant leadership transition for the global sportswear giant. Based out of the company’s Gurugram office, Chauhan will be responsible for driving adidas’ business strategy, retail growth, and brand expansion across one of its most dynamic and fast-growing markets.
This move comes as Neelendra Singh, the current GM, steps down after an impactful tenure spanning over two decades with adidas. Singh is widely credited with elevating adidas’ brand relevance in India, notably by embedding cricket into the brand’s identity and reshaping the cricket jersey culture in the country. His contributions led to increased consumer engagement and solid commercial outcomes, leaving behind a legacy of innovation and excellence.
Chauhan returns to adidas with a rich legacy of leadership, having most recently served as Senior Vice President – International at American Eagle Outfitters Inc. in New York. His earlier decade-long journey with adidas included pivotal roles such as Vice President of Retail & Franchise, SEAPAC, and General Manager of adidas Indochine and Thailand, where he played a transformative role in building markets across Southeast Asia. His deep understanding of the brand and proven success in scaling retail footprints across diverse geographies make him a natural fit for this role.
Speaking on the transition, Dave Thomas, Managing Director – Emerging Markets, adidas, shared: “We’re grateful to Neel for his strong leadership and the momentum he has built for the brand in India. At the same time, we are excited to welcome Vijay back to the three stripes family. His global perspective, deep commercial expertise, and growth mindset are perfectly aligned to lead adidas India into its next phase of success.”
Chauhan’s appointment signals adidas’ continued commitment to India as a key growth market. With his strategic vision and passion for retail excellence, Vijay Chauhan is set to steer adidas India toward stronger consumer connections, deeper brand resonance, and sustainable growth in the years ahead.
